Wednesday, September 4, 2013

SOCIAL MEDIA INSIGHTS: People Who Share Content At Least Weekly On LinkedIn Receive More Job Opportunities

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Wednesday, September 4, 2013

People Who Share Content At Least Weekly On LinkedIn Receive More Job Opportunities

Social Media Insights is a daily newsletter from Business Insider Intelligence that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.

Sharing Content On LinkedIn Makes A User 10x More Likely To Be Contacted (LinkedIn Blog)
According to a LinkedIn blog post, users who share content on the professional social network at least once a week are nearly 10 times more likely to be contacted for new opportunities than people who don't share.

It's further evidence that LinkedIn is most effective as a career management platform if the user is fully engaged. Users who simply post a static resume and don't make an effort to interact with others in their network will not receive as many opportunities. Read >

Twitter's 'Secret Weapon' On The Monetization Front (AdAge)
Kevin Weil, a former Ph.D. candidate at Stanford in theoretical particle physics, is turning out to be Twitter's "secret weapon" on the monetization front. Weil, who was hired by Twitter as a data scientist, is now a key executive in charge of building revenue-generating products such as promoted tweets. Read >

Facebook Tests 'Trending' Section On Desktop News Feed (TechCrunch)
A small percentage of Facebook users will notice a new "Trending" section on their News Feed if they are using a desktop computer. The new feature appears fairly standard -- a box with a list of linked topics. Read >

Hashtags On Facebook Do Nothing To Increase Exposure (EdgeRank Checker)
The early consensus from EdgeRank Checker is that Facebook's new hashtag system does nothing to increase engagement or reach. Read >

Managers Don't Want To Be Facebook Friends With Their Employees (AllFacebook)
Only 14% of managers are either very comfortable or extremely comfortable being Facebook friends with their Gen Y employees, while 24% of employees expressed that sentiment. Those figures are 24% and 32%, respectively, for LinkedIn. Read >

Heineken Is Getting Creative With Instagram Marketing (Business Insider)
Heineken is sponsoring a scavenger hunt on Instagram that will eventually lead winners to free tickets to the U.S. Open Men's Final. Read >