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		Home Tech Finance Markets Politics Strategy Entertainment Advertising Retail Sports Life Wednesday, September 4, 2013 Mentos Completely Changed Its Jingle [THE BRIEF] Good morning, AdLand. Here's what you need to know today: McKinney updated the Mentos jingle for its first commercial since taking over the account from the Martin Agency Dannon is coming back to the Super Bowl with an ad to promote its Oikos Greek yogurt. The company says it does not know whether the ad will include actor John Stamos, who appeared in its Super Bowl commercial in 2012. Deutsch LA hired Arnold's Pete Favat to be its chief creative officer. During his 14 years at Arnold, Favat spent time working on the Volkswagen account, which now belongs to Deutsch. Land Rover is unveiling a major integrated campaign that will feature television spots and an online game. The campaign, run by Y&R, Wunderman, and Mindshare, will promote the Land Rover's off-roading capabilities. Vimeo is partnering with the Toronto Film Festival to offer entrants $1.5 million in financing. Petco is rolling out a $15 million "brand transformation" with new ads highlighting the bond between pets and their owners. Redscout and Vitro worked on the campaign. McKinney updated the Mentos jingle for its first commercial since taking over the account from the Martin Agency. Digiday looks at Bloomberg News' success with online video. Vevo hired Nielsen executive Jonathan Carson to be its first revenue chief. News Corporation sold 33 local publications to a private equity and hedge fund firm. OMD's U.S. CEO Alan Cohen is leaving to start Giant Spoon, a new agency backed by Omnicom, OMD's parent company. Cohen's spot will be filled by Monica Karo, the U.S. CEO at fellow Omnicom agency PHD. Karo's old job will be filled by Robert Habeck, executive director of global accounts for Omnicom Media Group.  Previously on Business Insider Advertising: Unilever Apologizes For Ad Comparing Coming Out To Shooting Dad In The Heart Heineken Is Using Instagram In An Awesome, Innovative Way Tell Us Who The Most Creative Person In Advertising Is Right Now The Cheerios Bee Gets A Hip-Hop Makeover This Logo Change Caused Tropicana Sales To Plunge Chobani Pulls Yogurt From Shelves After Customers Complain About A Horrible Taste See Gisele Bundchen Sing Classic Rock In H&M's Latest Ad Shoe Company Apologizes For Ad Insinuating Dog Owners Could Run Their Companions To Death Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.jobhuntportal11@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the Advertising RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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