Here's A Terrifying Chart For Those Hoping For Lots More Growth In Online Advertising

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		Tech Entertainment Wall Street Markets Strategy Sports Lifestyle Politics International Video Latest Wednesday, May 30, 2012 Here's A Terrifying Chart For Those Hoping For Lots More Growth In Online Advertising Finally: We can put to rest a long time industry excuse. It used to be that big time executives at companies like Yahoo, AOL, and Facebook could explain away ad revenues that weren't big enough or growing fast enough by pointing out that so far, online ad spending has not been proportional to the amount of time consumers were spending online, and that this was bound to change, and when it did, boom times were ahead. The argument was: New York ad buyers are way behind the times, and they just don't get it yet. Well, don't look now, but according to this chart Mary Meeker's latest presentation on the state of the Web, Internet ad spending, 22% of total ad spend, has just about caught up with time spent online, 26%. That ratio is fairly comparable to old mediums like TV (43/42) and Radio (15/11). Just the last time Meeker gave this presentation, the ratio was 16/22. Attention Facebook, Yahoo, and AOL execs: Your excuse has expired. Ad buyers are spending a commensurate amount of money on your medium as any other. Now your products have to perform better. Want to see more incredible charts from Mary Meeker? Click here >> Read » Also On SAI Today: IT'S OFFICIAL: Everybody Hates Tech Mark Zuckerberg's Wedding Photographer Is The Same Guy Who Did That Crazy Six-Year Time-Lapse Video Get Ready For An 'All New Foursquare' Tough Terms For Viddy: Video Site's Investors Hedge Their $30 Million Bet Advertisement CHART OF THE DAY: The Tim Cook Era At Apple CHART OF THE DAY: Facebook Has The Worst IPO Of The Decade CHART OF THE DAY: Apple's Stock Under The First 37 Weeks Of Tim Cook Versus The First 37 Under Steve Jobs Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.jobhuntportal11@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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