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Monday, April 8, 2013

About Marketing: Small Businesses Find Value in Market Segmentation

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From Laura Lake, your Guide to Marketing
Market segmentation can increase marketing opportunities when customer groups with varying needs and wants are recognized. Developing and finding your market segments can be expensive.

Small Businesses Find Value in Market Segmentation
Large companies segment their markets by conducting extensive market research projects. This research is often too expensive for small businesses to invest in, but there are alternative ways for to a small business to segment their markets... Read more

Marketing Mistakes: Learn How to Avoid the Top 5
A properly developed marketing campaign can not only connect you with the right prospects, but it gets everyone talking about your company, your product, or your service. However, marketing mistakes... Read more

4 Ways to Overcome Marketing Challenges Forever
For most small business owners, marketing is an overwhelming concept. They need and want marketing solutions that ensure a smooth-running, profitable business yet most don't know where to begin or... Read more

Marketing Your Business Online
Explore strategies and techniques that you can use on the Internet that will enhance and support your business's overall marketing objectives. Learn how to use search engine marketing, affiliate marketing, and generate targeted online traffic that will increase sales and brand awareness.

 


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This newsletter is written by:
Laura Lake
Marketing Guide
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