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Wednesday, July 16, 2014

NEW RESEARCH: The Quest To Kill Cash; Consumer Cloud; Video Advertising; IoT And More

  Business Insider
 
BI Intelligence
 
BI Intelligence BI Intelligence, a subscription research service from Business Insider, provides the latest news, in-depth insight, data, and analysis on today's most relevant digital trends in mobile, digital media, payments, e-commerce and more. Below is a selection of topics covered in recent reports. Stay ahead by subscribing today!
July 16, 2014
'Most People Are Still Confused About Cloud Storage, And No One  Service Is Winning The Race To Educate And Acquire Users
Consumers In The Cloud: Awareness Is Low, But Usage Shows Explosive Growth

Usage of cloud storage services, such as iCloud, Dropbox, and Microsoft OneDrive, will soar over the next few years as more consumers come to understand the value of storing their data, files, and media online.

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Programmatic Advertising Soars, Driven by Proliferation of Video and Mobile Ad Platforms
FORECAST: Programmatic Ad Spend To Hit $28 Billion By 2018 — 50% Of Digital Ad Budgets
Programmatic platforms are on pace to fundamentally reshape the entire digital advertising landscape. BI Intelligence looks at the drivers, sizes up the market, and outlines the barriers to adoption.  Read »
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The 'Internet Of Things' Will Soon Be A Truly Huge Market,  Dwarfing All Other Consumer Electronics Categories
The 'Internet Of Things' Will Soon Be A Truly Huge Market, Dwarfing All Other Consumer Electronics Categories
The numbers being forecast for the Internet of Things are truly mind-boggling. Our report predicts the IOT will drive trillions in economic value as it permeates consumer and business life.  Read »
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The Quest To Kill Cash: New Apps Are Finally Getting People To  Abandon The ATM
The Quest To Kill Cash: New Apps Are Finally Getting People To Abandon The ATM
A new crop of apps, Venmo, Square Cash, and M-Pesa, are changing the way payments are made by allowing people to transfer money back and forth using just a smartphone.  Read »
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Shopping Cart Abandonment: Online Retailers' Biggest Headache Is  Actually A Huge Opportunity
Shopping Cart Abandonment: Online Retailers' Biggest Headache Is Actually A Huge Opportunity
Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year alone. BI Intelligence explores what leads a shopper to abandon an online purchase and how retailers can begin to combat this rising trend. Read »
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These Are Millenials' Favorite E-Commerce Sites
These Are Teen Millenials' Favorite E-Commerce Sites
More teenagers are going online to shop than ever before — especially boys. But which websites are these young consumers visiting? In a new report, BI Intelligence breaks down the demographics of U.S. online and mobile shoppers.  Read »
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Online Video Advertising: Explore the Key Drivers of the  Skyrocketing Growth of Video Ads
Online Video Advertising: Explore The Key Drivers Of The Skyrocketing Growth Of Video Ads
Online video is growing faster than most other advertising formats and mediums. Examine the cost and performance of the emerging digital ad format, and look at the major players that are shaping the industry.  Read »
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