Insurance. One of life and business' most important - and disliked - topics. There have been many attempts over the years to make the insurance marketplace more efficient for both buyers and sellers. Now, a new start-up is trying to streamline and rationalize the process through reverse auctions.
Here's an article on the subject written by Patrick Hesselmann, who is the co-founder of FlatDoor, Inc. (http://www.FlatDoor.com):
As the insurance market is terribly inefficient and is historically not a transparent one, this is an interesting and intriguing application of the auction model. Will keep you posted on developments in this area.
From the Reverse Auction Research Center: http://reverseauctionresearch.blogspot.com/