This is the kind of article that will make college presidents, living in their fancy, university-provided mansions, spit their Cheerios out at breakfast when they read it. It also should give pause to every parent and every student racking-up debt to get that college degree, as some distinguished professors are questioning the very notions that underly much of college education today.
The article in question is an interview with the authors of the new book, The Global Auction. The book was authored by Phillip Brown, distinguished research professor in the School of Social Sciences at Cardiff University; Hugh Lauder, professor of education and political economy at the University of Bath; and David Ashton, honorary professor at the Cardiff University School of Social Sciences and emeritus professor at the University of Leicester. In this book, they propose that the world today is basically a huge "reverse auction" for talent - driving labor prices down - and in the process, calling into question the relationship between investing in one's higher education for a return down the road in salary and prestige.
How about this for an opening to the Q and A session:
We are all just living in a reverse auction! Wow - and a wow also to the fact that they can use the term "reverse auction" in this context - and that it can be readily understandable by readers - showing just how far we have come in making reverse auctions a part of our business vocabulary.
Read their complete interview at the link below:
News: 'The Global Auction' - Inside Higher Ed