I think this may well be the "Bonehead" move of the year - or perhaps this Century (and yes, the century is indeed young, so sure some exec will top this). However, while I think Baldanza means well, I think he is misguided in his belief that consumers will but into this idea. To be fair though, do watch the video clip as he makes his argument. Still, bags should fly free, as one airline still does (hmmm - I think that's the one with the blue planes!).
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