Groupon And Living Social Are "Gorillas Among Ants"

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		Tech Media Wall Street Markets Strategy Sports Lifestyle Travel Politics Latest Video Monday, June 13, 2011 Groupon And Living Social Are "Gorillas Among Ants" While the daily deals space is increasingly crowded, Groupon and LivingSocial are "Gorillas among ants," says comScore. As you can see in today's chart the gap between Groupon and LivingSocial and the rest of the deals sites is huge. (This is uniques visiting each site on a monthly basis. Deals are a mobile phenomenon, so this is mostly a directional indicator.) According to comScore these top two players account for 90% of the visits to daily deals sites. It's good for Groupon and LivingSocial, but over time a bunch of "ants" can become problematic. As the "ants" get more and more daily deals for themselves, it will affect Groupon and LivingSocial. That's why both companies are shifting to a real time model offering multiple deals in a limited time frame. That's a much more difficult model to emulate. Read » Also On SAI Today: The Truth About Getting Acquired By Zynga Big Executive Shakeup At HP Google Docs Team Is Talking On Reddit About What's Next Instagram: 5 Million Users, 95 Million Photos, 4 Employees Advertisement CHART OF THE DAY: This Is What RIM Executives See When They Look At The Company CHART OF THE DAY: Huffington Post Traffic Zooms Past The New York Times CHART OF THE DAY: The Kindle Is Starting To Be Big Part Of Amazon's Business Share this: Buzz Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.careers@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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