Are you having trouble viewing this email? If so, click here to see it in a web browser. | | | | | | | | | | JUNE 20, 2011 | Know the 6 Steps in Cost/Benefit Analysis | | We all know we should make an investment when the benefits outweigh the costs, but few people understand what really goes into the analysis. Here are the six steps: - Understand the cost of status quo. You need this to measure the relative merit of an investment against the "do nothing" option.
- Identify costs. Consider up-front costs as well as any in future years.
- Identify benefits. Ascertain what additional revenue will come in from the investment.
- Determine the cost savings. What can you stop doing if you make this investment?
- Create a timeline for expected costs and revenue. Map out when the costs and benefits will occur and how much they will be.
- Evaluate non-quantifiable benefits and costs. Assess whether there are intangible benefits such as strengthening your firm's position with distributors, or costs such as creating unnecessary complexity.
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