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"Personal Branding Blog - Dan Schawbel" - 2 new articles
Three Reasons To Have A Personal Brand AdvocateIn a recent article on Social Media Examiner, Phil Mershon asked the questions: What would you say if you could add five, ten, 100 or 1000 marketing reps to your team? For free? What if these marketing reps would freely write about your brand and tell their friends, and all they expect in return is recognition and access to insider information?
Why does it have to stop at just company brands? Why can't you have a personal brand advocate? Free and the most powerfulDon't see the benefit? Here are some reasons to have your own personal brand advocate:
People who are brand advocates are connectors. They are thought leaders in their space and love sharing their interests with other thought leaders. They create content, share knowledge, and help others. Reason #2: Personal brand advocates have a broad reach. Because brand advocates are influencers, they are more likely to share information with people they don't know – making their information reach a broader audience than other individuals who might be sharing information. Reason #3: Personal brand advocates are loyal. No one is an advocate of something they don't really believe in. They're an advocate because they have passion for the brand. They have a connection with the brand. And they believe in the brand. Who could be better to spread your message to potential clients, customers and audience members? Your advocates and backgroundDo you have a personal brand advocate? Who is it and how did they become your advocate? Author: Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers. She is also the author of Lies, Damned Lies & Internships: The Truth About Getting from Classroom to Cubicle (2011), #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets. Related posts:
You Aren't Paid To HateMy personal brand has three pillars: encouragement, invention and freedom. While I mostly deal in small freedoms – your right to pursue any goal, any career, or engage in nearly any pursuit that brings you success or joy – occasionally it's imperative that I should weigh in on our larger freedoms: speech, press, privacy, and the like. Brand attributes and expression
The USA is being attacked by people who want our government to fail. You may be setting yourself up to fail by engaging in these attacks. Failure: that would be the stated goal of some foreign enemies and some domestic ones when it comes to the US. Most famously Rush Limbaugh. one of our highest paid talk show hosts, greeted the then in-coming American president Barack Obama with these words: "I hope he fails." The rhetoric has become increasingly angry, ugly and dangerous. We have small insults hurled, Sarah Palin calling the press, the "lamestream" media. And, Glenn Beck calling out George Soros on his Jewish religion, saying: "Soros has admitted in the past he doesn't believe in God, but that's perhaps because he thinks he is." I was asked at a SAG speech last week, what I thought about these performers' personal brands. It's clear Limbaugh, Palin and Beck among others, believe that disgracing themselves by disparaging other people's freedom to report news, serve as an elected official and participate as a citizen in advocating for a cause, is good personal branding. And, it seems from their ratings that insults and low comments are actually pretty powerful when they find an audience that hasn’t been raised in homes or communities that puts value on respect for self and others. But, don’t get caught in the trap of thinking that because these performers are paid to insult and incite, that you should, too. Of course, social media has given license to people posting comments that they will regret when they go looking for a job, investor or business partner. Recently, I intervened when friends posted vitriole, calling the US president disgusting names and using gutter language to assess him, the opposition party and our government's accomplishments and failures. Hate is forever onlineRemember, that it is patriotic here in the US to speak out against the government. It is also a civic duty to learn about the issues. That is what makes a truly free society. It's just common sense to consider what your words say about you: before amassing a head of steam and a spew of bile toward the people with whom you disagree – or dare I say: hate.
Consider this: if your personal brand can only be tolerated by people who hate whom you hate, or those who get a rise out of gutter language, sarcasm and hostility – you have role models in the media and politics, for sure.
Living forever on the Internet, your hate can't be erased. Think about your freedom to progress before you imperil it with your likes and posts. Author: Nance Rosen is the author of Speak Up! & Succeed. She speaks to business audiences around the world and is a resource for press, including print, broadcast and online journalists and bloggers covering social media and careers. Read more at NanceRosenBlog. Twitter name: nancerosen Related posts:
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