About Marketing: 5 Steps To a Winning Social Media Strategy

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing Are you frustrated with the results that you are seeing from social media marketing? Did you ever stop to consider that maybe you are doing it wrong? Over the last few years I've seen companies sign up for a Facebook account, a Twitter account, put their profile on LinkedIn and sign up for Google+ and they can't figure out why the sales are not pouring in. 5 Steps To a Winning Social Media Strategy Social media takes work, it takes a strategy and it takes the distribution of value. Look at your last few posts, are you sharing value? Do your customers and potential prospects find your social media information valuable? Can they just not live without it? I know those are the tough questions, but they are the questions I have to ask. This past weekend, I had the opportunity to speak to some very smart business owners and before sharing my presentation with them, which is the information I'm about to share with you - I made them repeat the following after me: "Social media works, but it won't happen overnight."... Read more What Impact Will Google's Are you ready for Google to bring Your World to your search results? I hope so, because that's what they announced today. Your World marks the third major move toward social search. Google's goal is to transform the search engine into a tool that not only understand content, understands people and relationships... Read more Marketing Campaign Checklist There are many things that go into a marketing campaign and it's important to make sure you have done your due diligence to ensure the campaign's success. That due diligence includes... Read more Marketing Your Business Online Explore strategies and techniques that you can use on the Internet that will enhance and support your business's overall marketing objectives. Learn how to use search engine marketing, affiliate marketing, and generate targeted online traffic that will increase sales and brand awareness. Marketing Ads Website Marketing Product Marketing Online Marketing Internet Marketing CE Marketing Featured Articles Social Media Marketing Marketing Your Brand Public Relations Marketing Methods Target Marketing Event and Seminar Marketing   More from About.com Living with Depression By obtaining the correct medical intervention and learning better coping skills, you can not only live with depression, but live well. More> 9 Symptoms of Depression If you have experienced five or more of these symptoms within the same two week period, this could be indicative of an episode of depression. More> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary Advertisement