About Marketing: Put Your Small Business Marketing Into Check

If you can't see this email, click here

Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing I think the biggest mistake small businesses make in marketing is making everything so difficult for consumers to understand that they don't get it. Small businesses often make the mistake of trying to compete with the "big dog" companies that have larger marketing budgets. 4 Small Business Marketing Steps You Need to Put Into Check I daily watch small businesses try to market like big companies, when in fact they've missed the core components that will get a person to buy their products or services. My first piece of advice is stop trying to compete with the "big dogs" - find your own niche and your own market and become one of the big dogs. Are you making mistakes that are costing you customers? To succeed in marketing your marketing must be strong enough to move a customer from the point of just attracting their attention to inspiring them to actually take action - which is making a purchase from you. There are four steps to doing this... Learn more Marketing Predictions for the Upcoming Year 2012 I'm not psychic nor do I have a crystal ball, but I've made some marketing predictions I think you will not only find interesting, but you'll... Read more Why Businesses Should Pay Attention to Google Plus Google+ - What's the Big Deal? Use it. Don't use it. Dump Facebook for it. No one is going to use it. Are these some of... Read more Marketing Your Brand Resources that will teach you how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Marketing Ads Small Business Ideas Marketing The Marketing Mix B2B Marketing Agency Brand Marketing Plan Featured Articles Public Relations Marketing Methods Target Marketing Event and Seminar Marketing Sales Training Marketing News and Blogs   More from About.com Living with Depression By obtaining the correct medical intervention and learning better coping skills, you can not only live with depression, but live well. More> 9 Symptoms of Depression If you have experienced five or more of these symptoms within the same two week period, this could be indicative of an episode of depression. More> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2011 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary Advertisement