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Monday, May 28, 2012

About Marketing: Turning Your Services Into a Product

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From Laura Lake, your Guide to Marketing
One of the biggest challenges in selling professional services is that what you are offering is intangible. Until your prospective clients experience what you do, they have no way of knowing if it will turn out, whether they will like it, and how well it will work in their situation. To make a buying decision, the client must first trust that your work will produce the result that they need.

Turning Your Services Into a Product
You can overcome common barriers to making a sale by "productizing" your services. That just simply means making your service look more like a product, so that it becomes easier for your clients to buy. Learn how to turn your services into a product that will gain the trust of your prospective clients in this guest article by C.J. Hayden... Read more

13 Tips to Marketing Your Nonprofit Organization
We've all been hit hard by the economy lately, but one organization that always tears at my heartstrings is that of the nonprofit organizations. During economic downturns they always seem... Read more

Rebate Marketing Program: Still a Valid Marketing Method?
I recently received a question about rebate marketing, and it reminded me that many companies still wonder if rebate marketing is a good method for attracting consumers. Question: "Laura, do... Read more

Target Marketing
Marketing to a specific target can be rewarding, but where do you start? Take a look at these resources that break down targets by age, culture, industry and more.

 


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This newsletter is written by:
Laura Lake
Marketing Guide
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