By amazing coincidence, Target's new ad campaign for the fall is titled, "Introducing The Shops at Target." The commercial features shoppers strolling down an ersatz main street visiting differently branded shops, such as Kirna Zabete, Patch NYC, and Odin.
JC Penney is following Target, not the other way around. In August 2012, JCP's Johnson told investors:
Now, when we're done that store will have a 100 unique shops and there will be single-brand shops, there will be classification shops, but it will feel like just when you walk through the shopping mall, there are a variety of [places] from which to buy. They will be organized in a way that's very straightforward. We'll have men's areas, women's areas, kid's areas and home, kind of the traditional categories that people come [in for].
The shops will be of varying sizes. [They] will be as small as 500 square feet and as large as 1,400 square feet or more.
Target's shops are up and running. JCP's aren't due to be completed until fall 2013.
No comments:
Post a Comment