| | Public relations includes promotional activities that work to create a strong public image of the company. Public relations activities include helping the public to understand the company and its products. When it's done right it can reach a large audience without the expensive cost of traditional advertising and marketing. The key to public relations is timing, structure and connections. | | Public Relations Online Course - Learn the Basics in 5 Days! While public relations has always been deemed as the glamorous job; it takes work and lots of it. It's not something you can just jump into without the basic knowledge that will help you succeed. That's why I have created the 5 day online course. The course is specifically focused on teaching you the basics... Read more | First Steps to Marketing a Small Business It's difficult to start a business, let alone learn how to market it. It's not uncommon for new and small business owners to find themselves in the marketing role and... Read more | Understanding the Difference Between B2B and B2C Marketing I'm often asked how business-to-business (B2B) marketing is different than business-to-consumer (B2C) marketing. Although you are still selling a product or a service to a person the marketing is difference... Read more | Social Media Marketing Social media marketing is marketing using online communities, social networks, blog marketing and more. It's the latest "buzz" in marketing and often can seem confusing to those exploring options using social media outlets. Learn where to start when it comes to social media marketing and where you can get started. | | | | Marketing Ads | | | | Featured Articles | | | | More from About.com | | | | | | Plan a Caribbean Vacation Whether you're planning a romantic escape, a girlfriend getaway, or an active family vacation we've got the resources you need. Read more...>
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