About Marketing: Save Money by Learning How to Measure Your Marketing Efforts

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing We are all watching our marketing budgets carefully. We want to make sure we get the most value from our marketing initiatives and efforts. That can be difficult to do when you don't know how to quantify your marketing and really measure what's working and what's not. Save Money by Learning How to Measure Your Marketing Efforts Understanding not only the importance of quantifying your marketing efforts, but how to determine the success of a marketing campaign, will equip you with the knowledge that you need to turn your marketing around. This information gives you the knowledge to gain a higher return-on-investment (ROI) and a lower cost-per-lead (CPL) that your marketing yields... Read more How to Avoid Complacency in Your Small Business Marketing To successfully market any type of business is a constant challenge, and business owners have to stay on top of the latest effective marketing strategies and methods that are being... Read more Marketing, Advertising, Sales - Who Does What? It's so easy for the confusion to begin when you start talking about advertising, marketing and sales. Truth is most individuals don't understand the difference. The good news is... Read more Public Relations It is important to have a solid understanding of how the press works. Use these resources to learn how to leverage public relations and make it work for you. Marketing Ads Marketing Event Marketing Jobs Marketing Ideas Newsletter Marketing Marketing Strategies Featured Articles Marketing Methods Target Marketing Event and Seminar Marketing Sales Training Marketing News and Blogs Marketing Statistics and Research   More from About.com Plan a Caribbean Vacation Whether you're planning a romantic escape, a girlfriend getaway, or an active family vacation we've got the resources you need. Read more...> How to Eat Locally Eating locally has many benefits, the food is fresher, tastes better, and has less environmental impact. But how can you get started? Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement