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| | | | | | | | | | | | | The iPad's Dominance In Holiday Shopping Web Traffic
IBM released its Thanksgiving and Black Friday report on mobile shopping, and the iPad completely dominates.
In this chart, you can see the iPad represented 88.3 percent of all tablet shopping on Black Friday and Thanksgiving. It was also 9.3 percent of all mobile shopping. The iPhone was 8.7 percent in mobile, while Android was just 5.5 percent in mobile. (Add it up, and you have the iOS at 18 percent of mobile shopping versus 5.5% for Android.)
IBM's data comes from tracking online retailers with its Digital Analytics Benchmark product. These stats come from tracking, apparel, department stores, health and beauty, and home good, says IBM.
The interesting thing about this data is that it runs contrary to what you would expect. Android is a wildly dominant from a market share perspective. Yet, it's getting thumped by iOS in shopping. This begs the question, what are people doing with their Android phones?
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