December 11th, 2012Top StoryTwitter vs. Instagram: Ultimate Filter Battle RoyaleBy Sam Biddle
It's not exactly a fair fight—Instagram boasts more than double the filters of Twitter (18 to 8), and is designed specifically for sharing photos, as opposed to just sharing whateverthehell on Twitter. But the new contender is taking this very seriously, and the photo app-within-an-app looks perfectly polished for something brand new. We put all eight of Twitter's new filters up against their closest Instagram competition so you can see for yourself, and then let your heart decide (Android and iOS owners only for now—sorry Windows). The FiltersFor our competition, I used a scene that's a dime a dozen on any Instagrammer's feed: a potted plant next to a cup of water and a small novelty German flag, with late afternoon sunlight streaming in just so.
VignetteVignette is the kiddy pool of filters, perhaps made for Twitter users who aren't totally comfortable with the idea. It barely changes anything. The contrast looks slightly bumped.
Winner: Doing Nothing
Black & WhiteThis removes the color from your picture, like so.
Winner: Draw
CinematicSome of these titles don't make any sense, so bear with us. Cinematic turns down color saturation and increases contrast, which might make your picture look more dramatic. It's a subtler effect, and Twitter pulls it off very well.
Winner: Cinematic
CoolTwitter didn't blow its wad on creative names. Cool makes your image appear cooler. In this case, really, just blue. It makes your picture blue.
Winner: Hudson
VintageCalling a photo filter "Vintage" is like calling a word processor template "stuff with letters," but this one just boils down to yellow. It'll make your image yellow like Cool made it blue, which sort of resembles a faded vintage photograph. Not subtle, but not bad. Instagram Rival: None Winner: Vintage, by default
WarmUnlike Cool, Warm doesn't just make your pic orange or something—it's a gentler change, and a cheery one. The sun in this scene really looks nice here, don't you think?
Winner: Warm
HappyNot sure why this is called Happy. It's just Warm, only warmer.
Winner: Kelvin
GrittyGritty is Cinematic, only maybe a more violent movie. The saturation is turned down even further, lending your photo extra "grit."
Winner: Gritty by TKO Other ConsiderationsTwitter isn't a photo app. When you launch Instagram, you're ready to start tapping, but Twitter requires you to compose a new tweet, hit the camera icon, then tell the app you want to take a new picture. And then once there, you can see plainly above that Twitter shows more of each photo than Instagram—but we can't hold that against the latter, whose photos are cropped into squares by design. Twitter, on the other hand, shares your entire frame. This also means Twitter doesn't have the screen space at the moment to show proper filter previews, as opposed to Instagram, which gives you a hint with buttons along the bottom. This is fine, since there are probably only a handful of Twitter filters you're going to want to use anyway, but, if and when, the Blue Bird gives you new ways to augment your french fries, socks, and sunrises, you'll want a better way to plan your visuals. And at the moment, Twitter is mum about whether iPhone integration will mean we can do all this filtering directly via iOS, which would be pretty sweet. Winner: InstagramTwitter's first try is a good first try. Some of the filters are silly or overdone, but so are a great number of Instagram's. The biggest visual demerit you can issue is that Twitter's take is simplistic. You've basically got blue-ish pictures, yellow-ish pictures, faded pictures, black and white, and some contrast changes. Nothing experimental. Nothing to excite the artist's loins. It's also been an official feature of Twitter for less than a day. Give it time. Give it a chance. But don't give up Instagram's space on your home screen yet. There's also the matter of audience. This isn't a small consideration if you actually want people to see your filtered masterworks. Now that Twitter and Instagram are rivals and won't play nice with each other anymore online, your friends might be segmented. The friends you want to share with. If you tweet a filtered picture you take, it'll be embedded in that tweet, and people are more likely to click. A tweeted Instagram is now just a boring link. But Instagram can also share to Facebook. What to do? Go home and make a venn diagram of everyone you know, who uses what, and what kind of pictures they like. Or just continue to do everything the way you were doing it yesterday. Sharing pictures of juice glasses shouldn't require this much thought. |
|
No comments:
Post a Comment