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Monday, January 28, 2013

About Marketing: What is Inbound Marketing?

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From Laura Lake, your Guide to Marketing
The term "inbound marketing" is getting a lot of buzz today, but I've found that several people really don't know what is meant when someone refers to inbound marketing. Inbound marketing is different from outbound marketing.

What is Inbound Marketing?
Inbound marketing techniques tend to find consumers when they are researching information to make a purchase. They are more open to the message because you are not interrupting what they are doing, so they are willing to listen to what you have to say. Learn more about inbound marketing, the advantages that permission marketing brings to marketing teams and how to determine if it's necessary to outsource your inbound marketing needs... Read more

Buffer - A Social Media Marketing Time Saver
Recently I found a social media tool that is making social media marketing more efficient, effective and saving me a ton of time. I just couldn't go another day... Read more

Villa del Palmar Slam Dunks New Branding Campaign
It's a bitter cold evening in Kansas and I've locked myself in my home office to find my muse and share with you a successful branding story. If you've taken my... Read more

Marketing Careers and Training
Are you interested in Marketing? Considering it as your career choice? Follow the information below to explore Marketing Careers in Advertising, Public Relations, Market Research, Product Management and Planning, Retailing and Non-Profit organizations.

 


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This newsletter is written by:
Laura Lake
Marketing Guide
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