Facebook Has Another Impressive Mobile Quarter

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		Home Tech Finance Markets Politics Strategy Entertainment Advertising Retail Sports Life Wednesday, January 30, 2013 Facebook Has Another Impressive Mobile Quarter Facebook's mobile user base surged 13 percent in the fourth quarter of last year to 680 million, according to Facebook fourth quarter results. That's the fastest sequential quarterly gain in monthly active users (MAUs) on mobile since the first quarter of 2012.   This avalanche of mobile users onto Facebook has given a boost to mobile ad revenue, which was $306 million in the quarter. Mobile accounted for 23 percent of ad revenue at Facebook, compared to 14 percent in the third quarter. The $306 million figure also means Facebook mobile revenues grew an eye-opening 101 percent over the prior quarter. We shouldn't make too much of that triple-digit growth, however. Facebook's mobile ad revenues were zero as recently as the first quarter of 2012, so it's growth from an ultra-low base. Still, mobile's almost single-handedly driving ad revenue growth at Facebook. Desktop ad revenue only grew 10 percent in the quarter.  Read » Also On SAI Today: The Secrets Of The Apple Store's Success CHART: Facebook Is Growing By More Than 1,000 Employees Per Year Advertisement CHART OF THE DAY: Traditional Retailers Succeed In Winning Back Mobile Shoppers CHART OF THE DAY: The Average Selling Price Of iPads Nosedives CHART OF THE DAY: The Curious Case Of Apple's Flattening iTunes Revenue Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.jobhuntportal11@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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