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Wednesday, February 20, 2013

A dissection of movie trailers

A dissection of movie trailers

Feb 20, 2013 04:20 am

A dissection of movie trailers

Shan Carter, Amanda Cox, and Mike Bostock for The New York Times, analyzed movie trailers for five best picture nominees. The horizontal axis represents time elapsed during a trailer, and the vertical axis represents when that clip occurred during the movie. The above is for Silver Linings Playbook:

"Silver Linings Playbook" follows the standard model for trailers, according to Bill Woolery, a trailer specialist in Los Angeles who once worked on trailers for movies like "The Usual Suspects" and "E.T. the Extra-Terrestrial." While introducing the movie's story and its characters, the trailer largely follows the order of the film itself.

Because the order of the trailer is pretty much the order of the movie, you see a straight line with a downward slope most of the way. On the other hand, the Lincoln trailer jumps around showing a zig-zag pattern.

In addition to the charts, the healthy dose of annotation provides interesting tidbits on the reasoning behind pace and scene choice.

U.S. overlaid on the Moon for a sense of scale

Feb 19, 2013 10:20 am

US on the Moon

How big is the Moon, really? Reddit user boredboarder8 provided some perspective with this image of the Moon with an overlaid United States. It's roughly estimated (and others would be better at commenting on the accuracy better than me), but after some back-of-napkin math it seems about right. The area of the United States, not including Alaska, is a little over 20 percent of the Moon's surface area. [via io9]

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