Time running parallel
In Waters Re~ artist Xárene Eskandar placed video of the same landscape at different times of day in parallel.
They capture the subjective and perceptual qualities of time expressed as events, moments, memory and landscape. The goal is to break the linear experience of time, allowing viewers to perceive multiple times within a single viewpoint. As a result insignificant moments become significant events, heightening one's experience of the landscape and one's existence in that particular moment in time and space.
The results are beautiful. [via FastCo]
Super Bowl ad costs vs. company profit during game
Ritchie King for Quartz compared money spent on Super Bowl ads — now about $3.75 million for a 30-second spot — to how much the companies make on average in 3 and a half hours (the average length of a game).
It's impossible to say exactly how much a successful Super Bowl ad ultimately earns a company. Surely the Wassup commercials were a huge boon for the Budweiser brand—but how huge?
One thing is clear though: for the biggest advertisers, that $3.75 million is truly a pittance. In fact, some of them make almost as much in profits in an average 3.5 hours—roughly the time it takes to air the Super Bowl itself.
Note that spending (on the bottom) is total between 2002 and 2011, and the vertical scales are different (so it probably would've been good to give more visual separation between the two charts), but still, kind of an interesting perspective.
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