About Marketing: Google Analytics - A Marketing Tool Must-Have

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing Tracking is a vital part to marketing. If we don't know what we are doing that works and what we are doing that doesn't work we are just guessing. With that being said many companies are depending more and more on online marketing efforts. They are using websites, social media, content marketing and search marketing. I am always surprised at how many companies don't track these efforts. Google Analytics - A Marketing Must-Have for Businesses One of my most valuable marketing tools is Google Analytics, I use it daily to measure and determine what is working in the interactive space. Oh and did I mention it's free? When I suggest it businesses they sign up and login and automatically become overwhelmed. I can't blame them, if you don't know how to use it or what you are looking for it can be overwhelming. Today I want to help walk you through some of the reports and the valuable information that is in Google Analytics... Read more 10 Ways to Increase Customer Reviews and Impact Your Search Engine Rankings Did you know that 1 out of 4 customers say that ratings and reviews impact their decision on whether or not to purchase a product or a service? Customer reviews are... Read more How to Avoid Complacency in Your Small Business Marketing To successfully market any type of business is a constant challenge, and business owners have to stay on top of the latest effective marketing strategies and methods that are being... Read more Marketing Methods There are different methods when it comes to marketing. This includes direct marketing, relationship marketing, advertising, public relations, and positioning. Use these resources to find out which method will work best for you. Related Searches Seo Marketing Agency Google Analytics Marketing Jobs Marketing Research Marketing Plans Featured Articles Target Marketing Event and Seminar Marketing Sales Training Marketing News and Blogs Marketing Statistics and Research Marketing Careers and Training   More from About.com 10 Easy Ways to Look Thinner Don't wait until you've lost those first pounds to make these simple, slimming changes. Read more...> Create a Shared Photo Stream Sharing your photo stream with friends and family is a great way to keep in touch. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement