About Marketing: Key Differences Between B2B and B2C Marketing

If you can't see this email, click here

Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing I'm often asked how business-to-business (B2B) marketing is different than business-to-consumer (B2C) marketing. Although you are still selling a product or a service to a person the marketing is difference for B2B and B2C. The purchase motivation is different and they have different needs when it comes to the information that they need in order to make the decision to purchase. The differences between these markets run deep and they are important. Key Differences Between B2B and B2C Marketing When we take time to understand what is needed we have a better chance of closing the deal with a B2B or a B2C market. It's when we ignore the differences that we fail to provide the information and the support to turn a prospective consumer into a customer... Read more Understanding the Value of Content Curation in Your Marketing Strategy Content curation has been named as one of the six 2013 marketing strategies to watch, but what is content curation and how can participating it help your business? Content curation is... Read more 10 Ways to Increase Customer Reviews and Impact Your Search Engine Rankings Did you know that 1 out of 4 customers say that ratings and reviews impact their decision on whether or not to purchase a product or a service? Customer reviews are... Read more Marketing Your Brand Resources that will teach you how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Related Searches Marketing B2B Marketing Research Brand Marketing Marketing Strategy Marketing Strategies Featured Articles Public Relations Marketing Methods Target Marketing Event and Seminar Marketing Sales Training Marketing News and Blogs   More from About.com 10 Easy Ways to Look Thinner Don't wait until you've lost those first pounds to make these simple, slimming changes. Read more...> Create a Shared Photo Stream Sharing your photo stream with friends and family is a great way to keep in touch. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement