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Tuesday, March 12, 2013

Oreo's Super Bowl Power-Outage Tweet Was 18 Months In The Making

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March 12, 2013

 
Home Tech/Media Finance Markets Politics Strategy Entertainment Advertising Retail Sports Life
Oreo's Super Bowl Power-Outage Tweet Was 18 Months In The Making Oreo's Super Bowl Power-Outage Tweet Was 18 Months In The Making

A "war room" was put in place months before the game.

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The 10 Best Branded Social Media Wins Of The Year So Far
The 10 Best Branded Social Media Wins Of The Year So Far
These brands are on fire.
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New Mad Men Season 6 Poster Contains At Least 7 Plot Clues
New Mad Men Season 6 Poster Contains At Least 7 Plot Clues
Whose hand is Don holding?
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Pepsi, The No.1 Soda In Thailand, Just Had Its Market Share Wiped Out By A Lookalike Brand
Pepsi, The No.1 Soda In Thailand, Just Had Its Market Share Wiped Out By A Lookalike Brand
What happens when you anger your distributors.
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This Sweeping, Single-Take Ad Captures Why We Love Baseball [THE BRIEF]
Every pitch matters.    Read »
Google Talks About Being Excluded From Facebook Exchange [THE BRIEF]
Adobe and AOL get to use FBX.    Read »
Old Spice's New Spokesman Is A 'Wolfdog'
Not quite Isaiah Mustafa.    Read »
A D V E R T I S E M E N T


See Also
American Apparel's First Profits In Years Put The CEO's Sex Scandals In The Rearview Mirror
American Apparel's First Profits In Years Put The CEO's Sex Scandals In The Rearview Mirror
Don't laugh: crazy genius Dov Charney has rescued his company.
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Is Interpublic's Stock Price Signaling That It's a Takeover Target (Again)?
Is Interpublic's Stock Price Signaling That It's a Takeover Target (Again)?
CEO Roth has 34 million reasons to say yes.
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Study Shows Correlation Between Seeing Food Billboards And Obesity
Study Shows Correlation Between Seeing Food Billboards And Obesity
“For every 10 percent increase in food advertisements, the odds of being obese increased by 5 percent.”
  Read »  
James Franco Says He's Lost 3 Ad Campaigns Because His Films Are Too Gay
James Franco Says He's Lost 3 Ad Campaigns Because His Films Are Too Gay
"The companies say they don't like my image."
  Read »  


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