About Marketing: How to Measure Your Content Strategy ROI

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing Content! Content? Content! Yes, we are all telling you to write more content. I'm even advising clients on a daily basis to implement a content strategy as a core piece of their 2013 marketing strategy. How to Measure Your Content Strategy ROI We know that content brings us soft benefits including public trust, engaged prospects, expert status and happier clients, but what about the ROI? That's what the C Suite wants to know. "How much is this content going to make?" "How many leads will we get?" "How much money will it make us over the next quarter?" Do the above questions sound familiar? Those are the tough questions that senior marketers are tasked to answer on a frequent basis as they continually work to explain the importance of content to those responsible for the bottom line. Content marketing is often not an easy sell to those focused more on immediate results and the hard benefits... Read more 7 Steps to Planning a Successful Promotional Campaign Are you working on developing a promotional campaign?The process is easy, but it takes "planning" time. A promotional campaign generally consists of 3 desired outcomes including: Outcome 1: Your promotional message reaches... Read more Understanding the Difference Between B2B and B2C Marketing I'm often asked how business-to-business (B2B) marketing is different than business-to-consumer (B2C) marketing. Although you are still selling a product or a service to a person the marketing is difference... Read more Marketing Statistics and Research At first market research may feel overwhelming and a task that you don't want to take on, but if you use these resources you will find that this important research can actually be an enjoyable adventure. Related Searches Marketing Strategy Social Media Roi Brand Strategy Business Strategy Marketing Roi Featured Articles Marketing Careers and Training Plan Your Marketing Strategy Marketing Tools and Help Marketing Courses and Tutorials Small Business Marketing Marketing Your Business Online   More from About.com 10 Easy Ways to Look Thinner Don't wait until you've lost those first pounds to make these simple, slimming changes. Read more...> Create a Shared Photo Stream Sharing your photo stream with friends and family is a great way to keep in touch. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement