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		Home Tech Finance Markets Politics Strategy Entertainment Advertising Retail Sports Life Friday, May 31, 2013 Procter & Gamble Wants To Track Your Eye Movement Online [THE BRIEF] Advertisement Good morning, AdLand. Here's what you need to know today: Procter & Gamble is cutting its display ad budgets by using a new endeavor: eye-tracking. P&G and eye-tracking firm Sticky just announced a European partnership. Sticky uses webcams to record how people view web pages. P&G only wants to pay for ads that are actually being seen. Kmart's "Big Gas Savings" ad has done better than "Ship My Pants." Barbie has a brand new marketing campaign: She's taking trip across 14 U.S. cities to find a new house. Bye bye, Malibu. Are Camel's new cigarette ads targeting young people? The New York Times plans to do even more native advertising. Carnival Cruise Lines has had a rough couple of years. The company is now looking for a new media agency. Adweek reports that Havas Media, the incumbent, is not defending. Previously on Business Insider Advertising: Actually, Beyoncé WAS Totally Photoshopped In This Ad This Is The Mixed-Race Cheerios Ad All The Idiots Are Complaining About Pinterest Will Test Advertisers' Tolerance By Allowing Artistic Nudity Beyoncé Outraged That H&M Intended To Photoshop Her Bootyliciousness Twitter Is Launching An Ad Exchange Please follow Advertising on Twitter and Facebook. Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.jobhuntportal11@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the Advertising RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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