Monday, June 10, 2013

SOCIAL MEDIA INSIGHTS: How Brands Can Use The Most Popular Instagram Hashtags

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Monday, June 10, 2013

How Brands Can Use The Most Popular Instagram Hashtags

Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.

Four Ways Brands Can Leverage Instagram Hashtags (Ignite Social Media)

#NoFilter — If you spent all that money on a professional photoshoot, then what's the point of applying a filter? Show off a perfect natural photo.

#TBT — Throwback Thursday has become a popular photo meme for Instagram users who love to share old photos of themselves and friends. Brands can do the same by posting throwback photos from their early beginnings.

#PicoftheDay — 53 million people have used this hashtag of on their favorite photos. Brands can join the party too.

#Instagood — This hashtag, the second-most popular on Instagram, is popular for featuring the work of talented photographers. Read >

Social Media Receives Low Marks As A Collaboration Tool (BI Intelligence)
Despite the increasing number of employers who decide to encourage social media use in the office, employees do not see it as an effective collaboration tool, according to a Mimecast survey of 2,600 employees in the U.S., UK, and South Africa. A full 60% of those surveyed said email to individuals was an effective collaboration channel, while 34% signaled emails to lists as effective, and 23% emails to teams. In contrast, only 8% viewed Facebook as effective. (Note: This content is subscription-only, but you can sign up via the link for a free two week trial.) Read >

5 Brands That Surprised Their Social Media Fans (Digiday)
Social media allows brands to connect with their customers in a personal and meaningful way; and, it's never too late to do so. Here are five brands that surprised their social media fans and in doing so, converted online fans into meaningful relationships offline. Read >

Humor And Cuteness Drives Sharing On Social Media (Internet Retailer)
PetFlow.com founder Alex Zhardanovsky says images of cute animals drives sales and traffic to his website. One photo featured a kitten wrapped in a blanket which garnered 19,000 Likes and was shared by Facebook users 11,000 times. The pet food delivery site will bring in $65 million this year, up from $30 million in 2012, and Zhardanovsky attributes much of the growth to social media marketing. Read >

Mary Meeker's Internet Trends Report Under Fire (SF Gate)
Mary Meeker, a partner at Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers, is often regarded as the "Queen of the Net." Some in the industry are now questioning one of the data points in her annual presentation. Do mobile phone users really look at their phones 150 times a day? Reliable smartphone statistics are very important. A few exaggerations will undermine trust and make it that much harder for social media and mobile marketers, who must convince brands that users really are glued to their small screens. Read >

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