People Are Way More Likely To Click On This One Type Of Facebook Ad [THE BRIEF]
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Good morning, AdLand. Here's what you need to know today:
Native Facebook ads, embedded in the newsfeed, perform much better than right rail ads, says Adobe. People click on newsfeed ads 14% more than the right side alternative on a desktop. It's 28% more on mobile.
Duracell is marketing a new, stronger battery. The ad campaign focuses on the necessity of powerful batteries in case of emergencies. Actor Jeff Bridges says in the over voice, "Nobody knows where or when the next powerful storm is going to hit, but it will." Very ominous. Duracell provided batteries and charging stations to first responders and people in need during Hurricane Sandy.
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