About Marketing: What are Key Performance Indicators and Why are They Important?

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing Key performance indicators and key success indicators form an important part of the information required to determine and explain how a company progresses towards its business and marketing goals. However, many people are confused about what exactly constitutes a key performance indicator or KPI. What are Key Performance Indicators and Why are They Important? KPIs and KSIs create a way to measure progress towards goals that are set by management, stakeholders and even board members. They can help businesses and organizations to define and measure progress in marketing, human resources, finances operations and more. I like to think of them as a scorecard that helps in gauging where you are in the progression of your business. Now, that you understand what they are and how they are used how do you go about setting your own KPIs?... Read more 7 Fast Tips that Will Help You Create and Grow Your Personal Brand Personal branding is the process of developing a "mark" that is created around your personal name or your career. You use this "mark" to express and communicate your skills, personality... Read more Five Free Online Project Management Courses As marketers we are playing many roles in our positions today. Marketing departments are seeing growth, but they still aren't as staffed as they used to be prior to 2008. One... Read more The Role of the Infographics in Marketing and How You Can Create Your Own Infographics are visual representations of data, information and knowledge. They have become increasingly popular and consumers find themselves attracted to the ability of getting the "full picture" at a... Read more Related Searches Social Marketing Internet & Marketing Marketing Help Careers in Marketing Free Email Marketing Featured Articles Marketing Methods Target Marketing Event and Seminar Marketing Sales Training Marketing News and Blogs Marketing Statistics and Research   More from About.com Run Your First 5K Even couch potatoes can be ready for a 5K with just a couple months of training. Read more...> Help! I'm Too Busy Time and stress management tips to help you feel as though you have more time. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2013 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement