Mobile Ad Revenue Is Exploding, But Still Pretty Tiny Overall

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		Home Tech Finance Markets Politics Strategy Entertainment Advertising Retail Sports Life Wednesday, October 9, 2013 Mobile Ad Revenue Is Exploding, But Still Pretty Tiny Overall The IAB is out with its latest stats on digital advertising (download a .pdf here). One thing that stands out from the report is the exploding growth of mobile advertising. It's now 15% of all online advertising, up from 7% the year before.  While it's growing, mobile is still pretty small overall. For the first half of this year, mobile ad revenue was $3 billion, up from $1.2 billion the year before.  When you consider all the major ad supported companies that are focused on mobile — Twitter, Facebook, Instagram, Google, pop to mind — it's sort of crazy to think about them splitting ~$6 billion in revenue this year.  Read » Also On Tech Today: The 'Killer Bitcoin App' Has Yet To Arrive Facebook Just Made Ad Buying Very Simple For All Marketers Advertisement CHART OF THE DAY: Apple Is Taking Share From Google In The US Smartphone Market CHART OF THE DAY: More Evidence That Twitter Is Disconnected From The Mainstream Twitter Has A Surprisingly Small Number Of US Users Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.jobhuntportal11@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the Tech RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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