Wednesday, November 20, 2013

SOCIAL MEDIA INSIGHTS: Twitter Users Say They Use The Site To Influence Their Shopping Decisions

View this email online | Add newsletter@businessinsider.com to your address book

Wednesday, November 20, 2013

Twitter Users Say They Use The Site To Influence Their Shopping Decisions

Social Media Insights is a daily newsletter from Business Insider Intelligence that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.

Twitter and the research firm DB5 conducted a survey to find out how Twitter influences shoppers.

The findings revealed that Twitter is in fact a player in social commerce:

Twitter users are more likely to shop on Black Friday and Cyber Monday than the general U.S. population.
78% of users said if they saw a tweet for a sale at a nearby retailer, then they would go.
60% of users said Twitter plays an important role in their shopping.
56% of users said Twitter is one of the first place they go to research products.

In Other News ...

LinkedIn launched a new feature called Showcase Pages that allow businesses to build a community around particular products or services. For example, Microsoft built a page about Microsoft Office, and fans of that product can discuss or follow new developments. (LinkedIn Blog)

Twitter pulled the plug on its new direct messaging system that allowed any user to "DM" another. Twitter has reverted back to its original, more private system. (TheNextWeb)

comScore published a blog post on what metrics matter in social media marketing. These include "audience quality" measurements such as the percentage of returning users. (comScore)

Twitter updated its iOS and Android apps with features that let users search for photos and trending TV shows and all associated tweets. Users can now switch between search results that show all tweets or most popular tweets. (Twitter Blog)

Tencent is expanding its cloud storage service (which offers 10TB of free storage) to international markets next year. The company is also planning to launch a new photo-sharing app in the U.S. (Pando Daily)