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Monday, December 2, 2013

About Marketing: How to Identify Marketing Tactics that Support Your Marketing Strategy

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From Laura Lake, your Guide to Marketing

You've been tasked with creating a new marketing campaign for the launch of a new service or product.  You've figured out your strategies, but you have to now decide on the tactics you will use to achieve your marketing objectives.


How to Identify Marketing Tactics that Support Your Marketing Strategy

It's not uncommon for people to either be stronger in marketing strategies or marketing tactics.  It takes a great deal of skill and experience to be able to identify both easily.  I've found that when it comes to creating tactics for strategies most marketers can experience a bit of anxiety.

After all it's the tactics that will either cause the campaign to succeed or fail, knowing this can often cause anxiety.

I decided to share my marketing tactics checklist. It  can help you to identify tactics that will support your marketing strategy... Read more


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There are tools in marketing that can often make our jobs a little easier even though in the beginning they will require an investment of time and effort.  A marketing... Read more

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The year is coming to an end and most of us are working hard to reach our Q4 goals, but have you sat down to develop your marketing calendar for... Read more

Marketing Communication - How Much is Too Much?
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This newsletter is written by:
Laura Lake
Marketing Guide
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