The Value of Teaching Your Customers How to Spell

Are you having trouble viewing this email? If so, click here to see it in a web browser. MARKETING HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile The Value of Teaching Your Customers How to Spell Justin Fox With online reviews, the rating turns out to matter less than the words. A Logo Is Not a Brand Dan Pallotta Your brand is more than your name or logo; it's everything you do. Read more. Why Pink May Not Work as a Breast Cancer Brand HBR IdeaCast Research uncovers the counterproductive force of gender cues. Read more. The Nissan Ad (Finally) Gets the Pitch Right Andrew Winston Why your message needs to move beyond green to the actual business case. Read more. Great Again: Revitalizing America's Entrepreneurial Leadership Harvard Business Review Press Book How can America revitalize its entrepreneurial leadership? In Great Again, Henry Nothhaft takes us inside the heart of the communities responsible for innovation and shows us how we can get America's economy moving again. Paws Up, Little Monsters Grant McCracken Lady Gaga and the return of the hero of self-expression. Read more. ADVERTISEMENT BEST SELLERS HBR's 10 Must Reads: The Essentials HBR's Must Reads Library Set Guide to Persuasive Presentations Guide to Better Business Writing Guide to Getting the Right Work Done ADVERTISEMENT Free HBR Interactive issue Download the iPad app HBR Reads, and get your issue with audio and video interviews and multimedia slideshows. Learn more » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Marketing" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every month. Learn more about connecting your brand with this audience. Copyright © 2011 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)