Management Tip of the Day: 3 Things Your Company Should Do on Twitter

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile AUGUST 9, 2011 3 Things Your Company Should Do on Twitter There is no doubt that Twitter is influential: This spring, the company announced that it signed up its 200 millionth account. But how can your company reap the benefits of this popular service? Try these three things: Listen. You need to know what people are saying about you to the wide world. Use Twitter Search or sign up for a service such as Radian6 to help you track what customers are saying about your brand. Talk. Get your voice in the mix to build a following. But, don't just yammer on about how great your company and products are. Give your customers something useful, such as special offers or information. Support. Twitter is a great place to find customers who need help. Solve their problems for them and they'll often tweet to turn their complaint into a compliment. Today's Management Tip was adapted from "What the Heck Are We Doing on Twitter?" by Josh Bernoff. Read the full post and join the discussion » Share Today's Tip: FEATURED PRODUCT How to Make Your Case in 30 Seconds or Less Newsletter Reprint If you ran into Warren Buffet on the street, would you know what to say? Having an "elevator speech" ready to go at a moment's notice will enable you to make the most of once-in-a-lifetime communication opportunities. The elevator pitch gets its name from the 30-second opportunity to tell—and sell—your story during a short elevator ride. Thirty seconds is also the typical amount of time you get to capture someone's attention. ADVERTISEMENT Follow the Tip: PREVIOUS TIPS 2 Ways You Shouldn't Pitch an Idea Cope with Your Incompetent Boss Avoid Overinvesting in IT 3 Ways to Help Consumers Express Themselves 3 Areas Your Organization Must Align 3 Don'ts of Persuasion 3 Tips for Hiring Recent Graduates Compete on Analytics 3 Ways to Build Confidence 3 Steps to Make a Business Case for Sustainability BEST SELLERS HBR's 10 Must Reads: The Essentials HBR's Must Reads Library Set Guide to Persuasive Presentations Guide to Better Business Writing Guide to Getting the Right Work Done Free HBR Interactive issue Download the iPad app HBR Reads, and get your issue with audio and video interviews and multimedia slideshows. Learn more » UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Management Tip of the Day" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2011 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)