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Tuesday, December 13, 2011

The Mobile Ad Market Is Astoundingly Tiny

The Mobile Ad Market Is Astoundingly Tiny


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Tuesday, December 13, 2011
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The Mobile Ad Market Is Astoundingly Tiny

The mobile display ad market in the U.S. is amazingly tiny, according to data from IDC (via the WSJ). For 2011, the total market will be just $630 million.

Below, you can see who's winning the mobile ad wars. For all of the negativity around Apple's mobile ad efforts, it's pretty impressive that it's in third place. After all, iAds only work on iOS devices.

Read »


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