| Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here. Another major milestone for American smartphone adoption has been reached. According to a new report from Nielsen, just under half of American mobile subscribers (49.7 percent) are smartphone users. One year ago, smartphone penetration stood at 36 percent. It isn't surprising—Pew recently found that smartphone owners now outnumber feature phone users in the U.S.—but it is a significant threshold nonetheless. However, while smartphone penetration has been accelerating in developed mobile markets, we are only at the tip of the iceberg globally. Current estimates of global smartphone penetration range usually range from 10 to 15 percent. In other words, the opportunity that lies ahead is still huge. Click here to read our presentation on the future of mobile → Click here to read our smartphone market forecast → 
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