About Marketing: 5 Ways to Incorporate the Human Element Into Your Marketing

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing How do you create the personal feel in a digital world? You must create interaction and relationships with consumers that have the potential to be a customer. Consumers still buy from those they like and trust. When we engage and we interact with potential customers, they listen. They are more receptive to hearing our message and paying attention to our brand. Studies show that consumers are willing to engage with and buy from brands that interact and engage with them. How are you doing when it comes to consumer engagement? 5 Ways to Incorporate the Human Element Into Your Marketing It does not matter whether you are selling to consumers, businesses or you are a not-for-profit looking for a way to increase donations - you must incorporate the human element. If they don't know you, if your brand has no personality how can they relate to you?.. Read more Marketing Communication - How Much is Too Much? Are you over communicating with your clients and customers?  This is becoming more of a problem as new communication tools are introduced to our companies.  We are using email, Twitter,... Read more Top Internet Marketing Strategies for the Small Business There was a time, not too long ago that advertising online was an option. There were some businesses that considered it, some embraced it and others just ignored it.... Read more Plan Your Marketing Strategy Having a marketing strategy can be the life or death of a business. If you aren't sure how to begin developing your marketing plan and strategy these resources will help you. Marketing Ads Brand Marketing Marketing Strategy Marketing Strategies It in Marketing Marketing Plan Featured Articles Marketing Tools and Help Marketing Courses and Tutorials Small Business Marketing Marketing Your Business Online Social Media Marketing Marketing Your Brand   More from About.com Plan a Caribbean Vacation Whether you're planning a romantic escape, a girlfriend getaway, or an active family vacation we've got the resources you need. Read more...> How to Eat Locally Eating locally has many benefits, the food is fresher, tastes better, and has less environmental impact. But how can you get started? Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement