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Yashi

Monday, November 12, 2012

About Marketing: Audience Analysis - Who Are You Trying to Reach?

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From Laura Lake, your Guide to Marketing
Who are you trying to reach, and what do you want them to do? The first rule of rhetoric is, "Know your audience." Audience analysis is a fundamental issue that often gets overlooked. Every public figure or organization has more than one audience. In fact, you typically have five different audiences.

Audience Analysis - Who Are You Trying to Reach?
Audience analysis is fundamental and can help, but is often overlooked. Learn how to identify your audience, speak to them and see your response rate increase... Read more

Market Segmentation- More Than a Buzzword
Market segmentation is often thrown around as the latest buzzword, but how important is it? Using market segmentation on your current and potential client base can assist you in developing the... Read more

Evaluate Your Career Options in Marketing
It's that time of year when I receive an influx of emails with questions concerning careers in marketing, salary and whether or not an individual is right for the marketing... Read more

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This newsletter is written by:
Laura Lake
Marketing Guide
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