Samsung's Massive Marketing Budget

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		Home Tech Finance Markets Politics Strategy Entertainment Advertising Retail Sports Life Friday, November 30, 2012 Samsung's Massive Marketing Budget Another great chart from Horace Dediu at Asymco. He looks at the advertising budget of Apple, Samsung, HP, Dell, Microsoft, and Coke. Why include Coke? Because it's a huge advertiser, and its "primary cost of sales is advertising." As you can see, Samsung is blowing all the companies away in advertising. But, advertising isn't Samsung's only marketing expense. It also has big, crazy launch parties and promotional discounts. If you look at Samsung's full marketing expenses, you get a better idea about the incredible amount it cost Samsung to become the world's biggest smartphone company. Read » Also On SAI Today: Huh: Tim Cook Is Getting Interviewed By NBC News At The Grand Central Apple Store Time Warner CEO Debunks The Myth Of The Cord-Nevers Advertisement CHART OF THE DAY: Apple Has One Less Excuse If It Doesn't Beat iPhone Estimates CHART OF THE DAY: Microsoft's Windows App Store Is Already Smoking Apple's Mac App Store CHART OF THE DAY: Here's The Next Group Of U.S. Smartphone Buyers Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.jobhuntportal11@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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