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January 4, 2013 | | |
 | | | | | |  | | BII REPORT: How Mobile Is Waging Battle For The Multi-Screen Living Room  For over a decade, big tech companies, including IBM, Apple, and Microsoft, have been promising to take over the living room. But home entertainment has proved a hard business to crack, and consumers remain tied to their TVs and panoply of set-top devices. In a new report from BI Intelligence, we examine the distinct scenarios via which mobile devices will wage their battle for the living room, analyze what happens when screens collide and how the new multi-screen living room will actually function, and detail the opportunities being presented to mobile developers, advertisers, and device manufacturers. Access the Full Report By Signing Up For A Free Trial Today » Here's an outline of how mobile devices are waging the battle for the living room: - Substitution: In a recent in-depth report, we found that mobile video is mostly complementary to traditional TV viewing. Mobile video is additive, creating more opportunities for watching video — whether it's watching a sitcom on your smartphone during a train commute, or viewing a Netflix movie at home in bed.
- Source: The ability to relay high-quality video (including online video and games) wirelessly places mobile in competition with a whole galaxy of devices. Wireless TV connections are becoming increasingly common, and with them, the ability to bring smartphones and tablets more easily into the mix.
- Selection: When hand-held mini-tablets and smartphones are able to send signals to audiovisual equipment and home theaters, consumers gain more flexibility with a remote control based on a smartphone or tablet. Many apps, with attractive displays and intuitive touch-screen interfaces, are being developed for TV. As Time Warner CEO Jeff Bewkes recently said, competition in the TV interface space is heating up, and we're going to see "as many interfaces as you can get."
- Synchronization: In the US, 85% of U.S. tablet owners use their tablet while watching TV. In order to leverage the second screen as a companion to what's happening on the TV, media companies must successfully migrate consumers from self-initiated use of the second screen to a programmed experience.
In full, the special report: - Analyzes what happens when screens collide and how the new multi-screen living room will actually function
- Examines the distinct scenarios via which mobile devices will wage their battle for the living room
- Explores the opportunities for mobile developers, advertisers, and device manufacturers.
- Is full of illustrative charts and data
For full access to the report on How Mobile Is Waging A Battle On The Living Room sign up for a free trial subscription today. BI Intelligence » The Mobile Industry: In-Depth BI Intelligence, a new subscription research service from Business Insider, provides in-depth insight, data, and analysis of the mobile industry. We publish notes and in-depth reports about the business of the mobile industry as well as an exhaustive library of charts and data that will help you stay on top of the key trends in the mobile ecosystem. The service is designed to help you make smarter strategy decisions. What You Will Get Members get full access to exclusive content including research updates (via email, twitter, and the web), the chart and data library, and the online report archive. We welcome members' email questions and feedback. BI Intelligence members also gain VIP access and special discounts to Business Insider events, including IGNITION, Mobile Advertising Conference, and more. BI Intelligence is currently in beta and we are offering early members a significant discount off the future pricing. - Regular price: $499/year
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| | Recent Reports: | | | BII REPORT: The Race To Be The Third Mobile Platform | |  | | More than four years after Apple launched its iPhone App Store, mobile app stores represent some of the world's fastest growing software markets and create must-build opportunities for many software companies. In a recent report, BI Intelligence: - Identifies the major app stores, noting their size, strengths, and weaknesses.
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Read More » | | | | BII REPORT: The Massive Mobile Explosion In BRIC Countries Explained | |  | | Many emerging markets are already mobile-first economies where mobile phones are more ubiquitous than either land-line telephones, PCs, or fixed Internet connections. Mobile statistics are specifically impressive in the BRICs — Brazil, Russia, India, China. China is poised to overtake the United States as the world's largest smartphone market, and new Chinese app data suggest it has already done so. In a new report, BI Intelligence: - Breaks down some mobile statistics (smartphones, app downloads, app revenue) from the BRIC countries.
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Read More » | | | | See Also: | | Recent Charts: | | |  | | BII REPORT: How Tablet Sales Have Exploded, And Where The Next Wave Of Growth Will Come From
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Read » | | | | |  |  |  |  | | | Copyright © 2012 Business Insider, Inc. All rights reserved. | | | | | | |  |
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