About Marketing: Content Curation 101 for Businesses

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing Content curation has been named as one of the six 2013 marketing strategies to watch, but what is content curation and how can participating it help your business? Content curation is the process of discovering, gathering, and presenting content surrounding a specific topic digitally. Don't confuse it with content creation, but rather compiling relevant content from different resources and delivering it in an organized and easily understandable format. Content Curation Can Benefit Your Marketing Strategy Content curation is much easier than creating original content and can help you by: Increasing your own content. Eliminating writer's block by generating ideas. Increase your website visitors by standing out as a go-to expert in your specific industry. Improve your own search engine marketing efforts. Learn how to integrate content curation into your content marketing strategy and reap the benefits I've listed above. It's not as difficult as you think. I'll show you the tools to use and what steps you need to take to get started today... Read more Google Analytics - A Marketing Must-Have for Businesses Tracking is a vital part to marketing. If we don't know what we are doing that works and what we are doing that doesn't work we are just guessing. With that... Read more 10 Ways to Increase Customer Reviews and Impact Your Search Engine Rankings Did you know that 1 out of 4 customers say that ratings and reviews impact their decision on whether or not to purchase a product or a service? Customer reviews are... Read more Marketing Careers and Training Are you interested in Marketing? Considering it as your career choice? Follow the information below to explore Marketing Careers in Advertising, Public Relations, Market Research, Product Management and Planning, Retailing and Non-Profit organizations. Related Searches Marketing Research Database Marketing Email Marketing Marketing Campaign Marketing Businesses Featured Articles Plan Your Marketing Strategy Marketing Tools and Help Marketing Courses and Tutorials Small Business Marketing Marketing Your Business Online Social Media Marketing   More from About.com 10 Easy Ways to Look Thinner Don't wait until you've lost those first pounds to make these simple, slimming changes. Read more...> Create a Shared Photo Stream Sharing your photo stream with friends and family is a great way to keep in touch. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement