About Marketing: Five Steps to a Local Search Marketing Strategy

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing There isn't a week that goes by that I don't have someone ask me about how to get their local businesses listed in search engines, so that potential customers and prospects can find them. Local marketing is becoming a vital part to every marketing plan and these statistics prove it: 73% of Online Activity is Related to Online Search 66% of People in the United States Use Online Local Search, Like Google Local. 54% of Americans prefer the Internet over phone books. Only 15% of small business owners have claimed their Google Places listing. 5 Steps to a Local Search Marketing Strategy I know that many understand the importance, but are confused about what it takes to increase local search engine rankings, so this week I'm going to demystify the process and share with you the five step local search marketing strategy that I use when it comes to local search engine marketing... Read more Revisiting and Revamping Your Ecommerce Marketing Plan I started in the online world nearly 14 years ago.  I will tell you that back then businesses viewed online marketing and ecommerce as an option, not a necessity.  That's... Read more Search Related Topics:  ecommerce  e-marketing plan  online marketing 5 Ways to Inspire Yourself and Push Through a Marketing Mental Block It was one of those days. I sat down to draft an idea for a marketing campaign and found myself stuck. My brain was empty, ok maybe not,... Read more Target Marketing Marketing to a specific target can be rewarding, but where do you start? Take a look at these resources that break down targets by age, culture, industry and more. Related Searches Marketing Strategy Marketing a Business Online Web Marketing Seo Marketing Social Marketing Featured Articles Event and Seminar Marketing Sales Training Marketing News and Blogs Marketing Statistics and Research Marketing Careers and Training Plan Your Marketing Strategy   More from About.com 10 Easy Ways to Look Thinner Don't wait until you've lost those first pounds to make these simple, slimming changes. Read more...> Create a Shared Photo Stream Sharing your photo stream with friends and family is a great way to keep in touch. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement