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		Home Tech Finance Markets Politics Strategy Entertainment Advertising Retail Sports Life Tuesday, April 30, 2013 After 80 Years, Gillette Has Decided It Needs A New Ad Agency [THE BRIEF] Advertisement Good morning, AdLand. Here's what you need to know today: BBDO lost the lead assignment on Gillette after 80 years: P&G moved the account to Grey. Ad Age reports: "A person familiar with the matter pegged global agency revenue on the account at $45 million, which P&G executives declined to comment on. P&G spent $146 million last year in the U.S. alone on measured media for Gillette men's grooming products, according to Kantar Media." KBS+ started a business school-esque fellowship program in which select employees take a variety of in-class entrepreneurial classes. Even though this provides employees with tools that will make it easier to leave the company, KBS+ thinks that it's worth it. MDC Partners' is considering expanding the program to other agencies in its network, including 72andSunny, CP+B. and Mono. Burger King is trying to get women to want a Whopper. It turns out that 70% of brands' Pinterest engagement comes from other people's pins rather than their own. Yahoo's started in-stream native home page ads. Mashable has some advice for clueless brands on social media. Previously on Business Insider Advertising: Facebook Says These Are The 20 Best Brands On The Social Network Microsoft's Hilarious New Nokia Ad Slams iPhone And Samsung Fanboys YouTube Offers Millions Of Dollars In Ad Discounts To Attract New Advertisers Disney Publicist In Trouble For Taking 'Sexist' Photo With Mommy Bloggers This Is What Saudi Arabia's First PSA For Violence Against Women Looks Like Huge Problem With Dove's 'Real Beauty' Sketches: Most People Don't Know It's Dove Google Admits That Up To 10% Of All Web Ads Are Never Actually Seen Please follow Advertising on Twitter and Facebook. Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.jobhuntportal11@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the Advertising RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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