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Thursday, May 23, 2013

How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time

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May 23, 2013

 
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How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time

Details on the media plan behind it.

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Nominate The Most Creative People In Social Media Marketing
Nominate The Most Creative People In Social Media Marketing
You tell us.
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Gwyneth Paltrow On Why Getting Paid $2 Million To Be A Brand Ambassador Is The 'Perfect' Job
Gwyneth Paltrow On Why Getting Paid $2 Million To Be A Brand Ambassador Is The 'Perfect' Job
Good work if you can get it.
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The 20 Most Valuable Brands In The World
The 20 Most Valuable Brands In The World
Fanboys, rejoice.
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What Abercrombie & Fitch Ads Would Look Like With Plus-Size Models
Because A&F doesn't sell plus-size clothes.    Read »
Walmart Hired A Former Bush Advisor As New PR Exec [THE BRIEF]
And other need-to-know ad news.    Read »
There's A Huge Flaw In Yahoo's Monetization Plan For Tumblr
The good news: It's fixable.    Read »
A D V E R T I S E M E N T


See Also
Dumb Move: Nutella Issues Cease And Desist Order Against Its Biggest Fan
Dumb Move: Nutella Issues Cease And Desist Order Against Its Biggest Fan
World Nutella Day's Facebook has 40,000 Likes. And Nutella hates it.
  Read »  
13 Unapproved Ads That Agencies Secretly Wish Their Clients Had Said Yes To
13 Unapproved Ads That Agencies Secretly Wish Their Clients Had Said Yes To
So bad they're good.
  Read »  
This Poster For Lars von Trier's 'Nymphomaniac' Is The Weirdest Movie Ad We've Ever Seen
This Poster For Lars von Trier's 'Nymphomaniac' Is The Weirdest Movie Ad We've Ever Seen
What is Christian Slater doing with that rag?
  Read »  
How Prada Grew Its Brand Value Faster Than Any Other Last Year
How Prada Grew Its Brand Value Faster Than Any Other Last Year
It's about geography, not style.
  Read »  


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