About Marketing: Branding From the Inside Out

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing In a discussion with a colleague we began to talk about the importance of the way a company treats their employees and how it affects how they then treat the company's clients. He has seen the truth of this principle in the company that he works for and today that company is experiencing ultimate success. Branding From the Inside Out This conversation reminded me of an article I wrote during an epiphany moment called Internal Branding. Truth is marketing starts from the inside out. It' important to realize that if you try to start on the outside first your endeavor will fail. Branding is not only surface deep it starts with your employees. If they are not reflecting your brand this could be diminishing your marketing efforts. It's important to get your employees involved and behind your brand... Read more Top 5 Best Practices When it Comes to Online Merchandising There has been lots of ecommerce talk lately.  What can you do to increase your online conversion rate and in return increase your sales? A topic that seems to be top... Read more Marketing Failure: Re-Evaluate or Close the Business? The topic today isn't all about sunshine and flowers, I'm approaching a tough topic. How do you know whether it's time to revisit your marketing plan or close your... Read more Marketing Tools and Help Marketing templates, calculators, forms and other marketing tools that will assist you in building and marketing your business successfully. Related Searches Marketing Branding Branding Online Company Branding Branding Strategies Branding Brand Featured Articles Marketing Courses and Tutorials Small Business Marketing Marketing Your Business Online Social Media Marketing Marketing Your Brand Public Relations   More from About.com Run Your First 5K Even couch potatoes can be ready for a 5K with just a couple months of training. Read more...> Help! I'm Too Busy Time and stress management tips to help you feel as though you have more time. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2013 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement