Heineken Launched An Online Reality Series That's A Lot Like 'The Hangover' [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:
Heineken launched a reality TV series in which people are placed in really strange situations, like getting dropped in the middle of the Alaskan wilderness. The Guardian reports, "The idea appears to loosely resemble the madcap, unpredictable situations experienced by the "wolfpack" in the Hangover trilogy, crossed with Bear Grylls' point-to-point survival journeys." Wieden + Kennedy Amsterdam assisted with the campaign. Watch a clip below:
Daniel Rosen is the new global CEO of WPP's Joule, a mobile marketing agency. He was previously the company's Europe, Middle East, and Africa CEO. He is taking over for Michael Collins.
Kevin Jordan is the new group creative director at DraftFCB NY. He will focus on Amtrak, FDA accounts for anti-smoking, and Nivea. He was previously at BBDO working on AT&T and Euro RSCG on Dos Equis.
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