Why Do Consumers Follow Brands On Facebook? Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.
 Consumers Cite Promotions As Biggest Incentive To Follow A Brand On Facebook (UPS)
In a joint study from UPS and comScore, 60% of survey respondents said their main reason for "Liking" a retailer/brand on Facebook is to receive special promotions. However, 52% of respondents said in another question that they pay little attention to updates from retailers. Read >
Google Adds Social Features To DoubleClick (AdAge)
Neal Mohan, Google VP of display advertising, announced yesterday that social media management tool, Wildfire, has been integrated into DoubleClick, Google's online display advertising system. The new features will help marketers measure how their social marketing impacts other channels such as search, display, and mobile. Read > Foursquare Testing Paid Promotions With Small Businesses (AdAge)
Promoted listings on Foursquare have until now been limited to large national merchants. However, the mobile app company has started allowing a handful of local New York City businesses to participate. It's the first time Foursquare has generated revenue from small businesses and is a clear attempt at capitalizing on the local mobile ad market. Read > Google+ Has More User Accounts Than Twitter (Burst Media)
More than a quarter of web users have a Google+ account, according to a survey conducted in March by Burst Media. By comparison, 16% of respondents reported having a Twitter account. Facebook is still the most widely used social network by a wide margin. How active users are on each network is another matter. Read >  U.S. Tweens Active, Unmonitored On Social Media (McAfee)
85% of tweens (youth aged 10 to 12) said they have a social media account and a similar number admit to using it every day, according to a recent McAfee study. Despite these inherent risks, 82% of tween respondents said they think social media is very safe or somewhat safe, and 79% of parents agree. Nonetheless, 46% of tweens said they would change their behavior if they knew their parents were paying attention to their activity. Read >
Google Threatens To Ban News Sites On Google News (Business Insider)
Google's head of web spam Matt Cutts reiterated via a YouTube video that Google will not tolerate news sites that run native ads or sponsored content that isn't properly disclosed to readers and that appears to be regular news content. Read > Advertising On Social Media: Free Speech Or Controlled Content? (New York Times)
Last week, Facebook faced a backlash against pages that contained content that fanned sexist or even violent behavior against women. Feminists waged a digital media campaign that highlighted marketers whose ads were found alongside those pages. Read > Please follow SAI on Twitter and Facebook. | 
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