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| | | | | | Film Studios Turn To Vine For Marketing Blockbusters Film Studios Are Aggressively Marketing On Vine (Ad Week)
Film studios behind summer blockbusters, such as Monsters University and World War Z, are tapping Vine to promote movies. "The limitations of six seconds can actually lift the storytelling," explained Gabrielle Kessler, accounts manager for Something Massive, which manages social media for Regal. Putting people in seats is only half the goal of film marketers. Concession sales are a big part of their business. Red Vines, part of American Licorice Co., is witnessing click-through rates of as much as 3% on Vine, better than Facebook's average. Read > Facebook's Sponsored Story Ads: Results And Impressions At A Price (BI Intelligence)
Facebook's Sponsored Story ad products — which are now being simplified — were an attractive option for marketers in search of clicks and likes. For example, one sponsored story type called a Page Post Like cost marketers an average of $.15 per click, according to a new report from Salesforce and Social.com. Read > RUMOR: Video Is Coming To Instagram (TechCrunch)
TechCrunch is reporting that Facebook will announce on June 20 that video is coming to Instagram. This will be a direct blow to Twitter's video app, Vine. Earlier, TechCrunch had reported that Facebook would be launching an RSS reader at its press event. Read > Unpaid CEO Bloggers Spike LinkedIn Traffic 63% (Forbes)
LinkedIn's Influencers — a section of the social network where a "select group of people in leadership positions on life, careers and the secrets of success in both share advice" — is driving much of the site's growth, according to Daniel Roth, executive editor of LinkedIn. Despite the success of Influencers, LinkedIn doesn't pay contributors for their content or the traffic flow they bring to the site. Read > Spammers Are Flocking To Vine (Mashable)
As with any new popular online service, people are going to try and find a way to exploit it to make money. Vine is apparently growing up, because the mobile video app is being bombarded by a recent flurry of spam activity. Read > [INFOGRAPHIC] Are Sports Fans Getting Bored With Social Media? (Sporting News)
The growth of sports fans on social media has leveled off this past year, according to a survey by Sporting News. 15% of fans used social media in 2011, 26% in 2012, and 25% this year. 
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